The operator-led TikTok Shop growth partner
Turn TikTok Shop into your biggest revenue channel.
Affiliate, content, live and paid systems built by people who scaled their own brands first. Performance-aligned, so we only win when you do.
£0k
first 7 days of sales
£0k/mo
loss turned to consistent profit
$0k
30-day GMV record
0+
affiliate videos per day (from 6)
The problem
Effort without a system doesn't compound.
Most brands on TikTok Shop are working hard and standing still. Views without revenue. Affiliates that don't move product. Ads burning cash. Live left on the table. The symptoms look different; the cause is the same. Nothing is systemised, so every month starts from zero.
The machine
One machine. Five engines.
We don't sell services from a menu. We build one joined-up growth system where every engine feeds the others.
- 01
Shop management
Listings, pricing, promotions, inventory sync, account health, reporting. The operational backbone, handled.
- 02
Affiliate ecosystem
Systematic creator recruitment, sample strategy, activation, briefing and management. Hundreds of creators selling on commission.
- 03
Content engine
High-converting hooks, formats and main-page strategy. Engineered to sell, not just to be watched.
- 04
Live commerce
Trained hosts, scripted formats, offer structures and scheduling that turn live hours into predictable GMV.
- 05
Paid traffic
GMV Max and campaign strategy with ROAS targets set against your actual net margin. Scaled behind what's already working.
Operator DNA
Built by operators, not account managers.
wavegen was built the hard way round. We built, scaled and sold our own brands on TikTok Shop before we ever managed anyone else's, through the platform's earliest days in the UK. That operating history is baked into how every account is run, and it's why our model takes upside on the GMV we generate. Skin in the game is not a slogan here; it's the fee structure.
Start with an audit, not a contract.
30 minutes. You bring the numbers, we bring the platform view. Honest answer either way.